worthylash
Concept:
A logo for a client that was planning to start up a business, about selling false eyelashes .
I wanted the logo to express class, elegance, simplicity and elegance at the same time. The design also had to fit the beauty world and what beauty represents. The logo includes an illustration of lashes and the company name idea. I wanted the shape to fit perfectly into and potential eyelash packaging.
Programs used:
Procreate, Illustrator
product visualization example
thoughts
Making a logo for an eyelash brand is challenging because it’s hard to stick out and make something unique in that matter, while also having to live up to the customer’s taste and expectations. One of the requirements was some visual eyelashes. Designing this logo I made a lot of versions and sketched a lot of ideas, and this version was the one, that won the battle.