travel book club
Concept:
This school assignment was about designing a new concept for a library. We had to find an idea to a concept that can people to visit the library more often and establish a connection in new experiences.
My study group and I created the concept “Rejsebogklubben” (Travel Book Club). This video is a prototype that is supposed to show the idea that we created and made together. So I must mention that most of the live action scenes in the video are not filmed by us. The goal of this course was focused on learning about behavioural design and getting the tools to design an idea that relates to business and marketing.
A club that’s connected to the library which purpose is to establish a community and expand the reading experience. The group in Rejsebogklubben, chooses a book they want to read and then they plan and schedule trips to the same places and destinations, that is described in the book. Members of the group will read the book while being together, travelling from place to place, all according to the destinations described in the book.
There’s also a potential for establishing a community in the group because the club provides the settings for reading books while also being able to socialise and get new friends.
The club will host events and meetings at the library, before travelling. They will have the opportunity to learn the basics of the language of the country, they’re planning to travel to. They will get to be learning cooking cultural and international food together and they get to be learning about the culture and history of the country. The group will read the book before travelling. When they’ve arrived to the country, they will read the book again while being together, travelling around the country and experiencing the book on a higher level and a more sensuous and vivid way.
When becoming a member of Rejsebogklubben, you get handed free personal airpods if you have a preference for reading audiobooks and if you prefer reading in a physical book, you can get free bookmarks. Or you can get both.
Target group:
The target group of the club is adults in the age of 50-90 years old. It’s people who are looking for other people with common interest and new experiences in their lives. Thee target group are modern thinkers and they are interested in learning about cultures and experiencing new things. Some of them may be in a midlife crisis. Maybe they’re missing a new purpose of their lives after having accomplished most of their goals and dreams being at that age. If they have kids, the kids have already become independent adults. Because of their age, they likely have the time and they have the money to invest in these kind events.
My role in the production:
In the making of this assignment, we brainstormed and created the concept together. In the making of the prototype, my role was to make the logo and create the animation in the video. People in my study group designed and produced the merchandise as well as the prototype video.
Programs used:
Premiere Pro, Illustrator, After Effects
Music:
Non, Je ne regrette rien – Edith Piaf
design universe
logo animation
merchandise
airpods
bookmarks
proces video
thoughts
Books and suitcases have square shapes, so it was perfect to combine these two objects in the logo animation. But how do you animate a book in After Effects? That was the most challenging part for me, but after watching some tutorials, it all worked out.
Over all, it was interesting and challenging to develop a whole design concept. I think we had a pretty good team work in my group, while also giving each other space to work individually in the production-proces. I’m really happy that there was time for me to make this animation because it was quite challenging to make a 2D animation, look like it’s moving in 3D, in After Effects. I’m really glad that my group was so chill, trustfull and openminded for giving each other the space, to work on our ideas and produce them.